iauro

OVGuide's Seamless Transition:
Strategic Multi-device integration with Content Monetization through building Ad networks SDKs

  • Company
OvGuide
  • Domain
Entertainment

  • Service

Mobile app, Design Thinking, 
            UI/UX, E2E product development

  • Technology

iOS ObjectiveC, Android Java,            Cassandra, Mongodb, AWS

  • Platform

Mobile &            Web

Problem Statement

Imagine having access to one of the best entertainment aggregation platforms, with a vast library of movies, TV series, and viral videos. The content is top-notch, drawing you in with its high-quality videos and captivating stories. However, there’s a catch. Every time you want to watch your favorite movie, you have to open your laptop, log in to the platform, and then start watching. The situation becomes even more frustrating when you’re on the move. Picture yourself traveling, eager to enjoy your favorite movie. You’re carrying your smartphone and tablet, but the experience of watching that movie on a phone browser just isn’t the same. The small screen, the clunky interface, and the constant buffering spoil the entire experience, leaving you longing for a better solution. This was exactly the problem faced by OVGuide, a well-established entertainment aggregation platform. Despite having a strong presence on the web and attracting a significant number of users, OVGuide was struggling when it came to . They simply didn’t have a presence on any of these platforms, limiting their reach and frustrating their users. Recognizing the need for a seamless, cross-platform experience, OVGuide turned to iauro for help. They needed a solution that would not only enhance their mobile presence but also ensure a consistent and enjoyable user experience across multiple channels viz. iPhone, iPad, Android phone and tablets, TVs – fireTV, appleTV, RokuTV and more.

Solution

Since users receive a large number of text messages every day, which are stored in the default messaging app on their smartphones, our team developed a solution to organize and display messages related to expenses. This solution, named Finout (derived from “Finance In” and “Finance Out”), offers bank-wise filters that allow users to track multiple banks, cards, and accounts within their text messages. Finout provides a simplified analysis of inflows and outflows in one place, with automatic tagging to categorize expenses and automatic POS and business location mapping. It achieves this by automatically parsing text messages and identifying patterns. Over time, the solution learns users’ spending trends, enhancing their overall experience and helping them manage their finances more effectively.

Features

To enhance the viewing experience, OVGuide implemented several significant upgrades. We integrated over 15 ad networks, incorporating banner, interactive, and video ads seamlessly without disrupting viewers. Additionally, ad recommendations were tailored to users based on their individual watch history and geographical location. We developed a special video player for movie watching, where ads played smoothly between scenes.
The platform’s layout was redesigned to be simple and user-friendly, featuring neat grids to display movie options. We also added genre-based filters, making it easier for users to find movies they enjoy. To further improve navigation, we integrated support for Apple TV remotes, Amazon Fire TV remotes, and Chromecast. We also partnered with SpotX and DFP for more effective ad management. These enhancements not only improved the user experience but also reinforced OVGuide’s position as a leading entertainment platform.
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Impact

With this solution is the user is able to stay informed about their financials with Finout. It helps them optimize and reduce unnecessary spending. By understanding “how” they spend and “where” they spend, Finout provides an accurate view of users’ finances, empowering them to make smarter financial decisions and achieve better money management.
Ready to disrupt
your industry?
Explore iauro for transformative solutions that empowers banks to rapidly design, build, launch, and enhance offerings, keeping pace with ever-evolving customer expectations.

    OVGuide's Seamless Transition: Strategic Multi-device integration with Content Monetization through building Ad networks SDKs

    • Company
    OvGuide
    • Domain
    Entertainment
    • Service
    Mobile app, Design Thinking, 
UI/UX, E2E product development
    • Technology
    iOS ObjectiveC, Android Java, Cassandra, Mongodb, AWS
    • Platform
    Mobile & Web

    Problem Statement

    Imagine having access to one of the best entertainment aggregation platforms, with a vast library of movies, TV series, and viral videos. The content is top-notch, drawing you in with its high-quality videos and captivating stories. However, there’s a catch. Every time you want to watch your favorite movie, you have to open your laptop, log in to the platform, and then start watching. The situation becomes even more frustrating when you’re on the move. Picture yourself traveling, eager to enjoy your favorite movie. You’re carrying your smartphone and tablet, but the experience of watching that movie on a phone browser just isn’t the same. The small screen, the clunky interface, and the constant buffering spoil the entire experience, leaving you longing for a better solution. This was exactly the problem faced by OVGuide, a well-established entertainment aggregation platform. Despite having a strong presence on the web and attracting a significant number of users, OVGuide was struggling when it came to . They simply didn’t have a presence on any of these platforms, limiting their reach and frustrating their users. Recognizing the need for a seamless, cross-platform experience, OVGuide turned to iauro for help. They needed a solution that would not only enhance their mobile presence but also ensure a consistent and enjoyable user experience across multiple channels viz. iPhone, iPad, Android phone and tablets, TVs – fireTV, appleTV, RokuTV and more.

    Solution

    OVGuide, eager to serve its ever-growing customer base, began experimenting with web-based mobile applications. The goal was to make their vast library of movies, TV series, and viral videos accessible on smartphones and tablets.However, they soon encountered a significant challenge. Realizing that a more robust solution was needed, OVGuide turned to us for help. We began working closely with them to expand their presence beyond just web browsers, developing solutions tailored for mobile phones, tablets, and connected devices. Our collaboration aimed at developing a multi-channel interface that will enable users to enjoy their favorite content and deliver a seamless and enjoyable user experience across all platforms, ensuring seamless content consumption anytime, anywhere, without any of the frustrations they had previously encountered.

    Features

    To enhance the viewing experience, OVGuide implemented several significant upgrades. We integrated over 15 ad networks, incorporating banner, interactive, and video ads seamlessly without disrupting viewers. Additionally, ad recommendations were tailored to users based on their individual watch history and geographical location. We developed a special video player for movie watching, where ads played smoothly between scenes.

    The platform’s layout was redesigned to be simple and user-friendly, featuring neat grids to display movie options. We also added genre-based filters, making it easier for users to find movies they enjoy. To further improve navigation, we integrated support for Apple TV remotes, Amazon Fire TV remotes, and Chromecast. We also partnered with SpotX and DFP for more effective ad management. These enhancements not only improved the user experience but also reinforced OVGuide’s position as a leading entertainment platform.


    Impact

    We made sure OVGuide could connect with users on every device they might use, from mobile phones and tablets to web browsers and smart TVs. This effort paid off as OVGuide now welcomes over 6 million visitors each day and more than 12 million unique users every month. With its strong presence across all these platforms, OVGuide has become the largest independent guide for video content, helping people find and enjoy their favorite shows and movies no matter where they are.

    Impact

    With this solution is the user is able to stay informed about their financials with Finout. It helps them optimize and reduce unnecessary spending. By understanding “how” they spend and “where” they spend, Finout provides an accurate view of users’ finances, empowering them to make smarter financial decisions and achieve better money management.

    Ready to disrupt
    your industry?
    Explore iauro for transformative solutions that empowers banks to rapidly design, build, launch, and enhance offerings, keeping pace with ever-evolving customer expectations.