AI at the Core: Reimagining Enterprise Products with AI-Native Logic
Enterprise AI is everywhere-yet very little of it works at scale. Most digital products are still
running on foundations designed before AI was even a consideration. At best, AI is
plugged into features through APIs or dashboards. At worst, it’s a half-integrated model
wrapped around legacy logic. These aren’t AI-native products. They’re AI-enhanced
ones. And the difference matters.
This whitepaper explores why enterprise digital products must be reimagined with AI at
the core. Not just smarter features-but products where intelligence is inseparable from
how they work. We’ll explain the difference between AI-native and AI-enhanced product
architecture, unpack the organisational implications, and offer a path forward. One that
starts not with models, but with how we build.