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Blue Ridge : UX audit reporting for smoother User experience

Company

Blue Ridge

Domain

Supply Chain

Service

UX Assessment, User Experience Design, Design System Language Development, User Interface Development

Technology

Figma, Maze Design

Platform

DSL

Blue Ridge: UX audit reporting for smoother User experience

Company

Blue Ridge

Domain

Supply Chain

Service

UX Assessment, User Experience Design, Design System Language Development, User Interface Development

Technology

Figma, Maze Design

Platform

DSL

What Blue Ridge does?

Blue Ridge Global is a US based SaaS provider offering AI powered cutting-edge supply chain planning and management solutions that empower organizations to predictably manage their inventory, reduce costs, and increase profitability. With their cloud-based platform, businesses can optimize supply chain operations, improve customer service levels, and drive sustainable growth. From demand forecasting to inventory optimization, Blue Ridge’s innovative solutions help businesses thrive in today’s dynamic and competitive marketplace.

Problem Statement

“Blue Ridge’s platform had a steep learning curve, poor data visualization, and required multiple steps for simple tasks, causing customer frustration.”

Solution Provided:

Accessibility

Users faced accessibility issues due to inconsistencies in how data was presented, including colours and fonts. In the image below, the table heading appears unclear as it merges with the grey background, and the font size is not distinguishable from the table content.

Implemented fix

The font size of the table heading is larger than the table content, making it easier to read.

Consistency

Although users could visualize the data in graph format, they were unable to access the most important table information, which was consistently missing across all views.

Implemented fix

Users can now view both graph view and table information in one scroll. Additionally, they can search within the table.

Error Prevention

Forms throughout the project lack essential features such as real-time validations, error messages, error preventions, and user-friendly input validations.

Implemented fix

Created user-friendly forms with multiple sections for vital information gathering, real-time validations, and error prevention measures to ensure accurate data entry.

Usability

There were too many input fields required to be filled by the users to view and filter data across the entire project on small pop up design, this was an effort taking activity for users which ultimately degraded the entire UX.

Implemented fix

Created a basic filter that requires only a few input fields and has validation for input values throughout the entire project.

  • During the UX audit for Blue Ridge, we gathered additional details for inclusion in our UX Audit report.
The overall UX findings indicated low scores across accessibility, pleasure, flexibility, findability, and efficiency factors.
  • Findings regarding platform responsiveness and compatibility revealed that the platform experienced compatibility issues with multiple browsers across major operating systems.
  • The behavioral KPIs clearly indicate a significant opportunity for the platform to adopt inclusive design principles from the outset. There is a pressing need for the platform to adhere to web accessibility guidelines for online content and to support assistive technologies for digital accessibility.
Solution Provided:

Accessibility

Users faced accessibility issues due to inconsistencies in how data was presented, including colours and fonts. In the image below, the table heading appears unclear as it merges with the grey background, and the font size is not distinguishable from the table content.

Implemented fix

The font size of the table heading is larger than the table content, making it easier to read.

Consistency

Although users could visualize the data in graph format, they were unable to access the most important table information, which was consistently missing across all views.

Implemented fix

Users can now view both graph view and table information in one scroll. Additionally, they can search within the table.

Error Prevention

Forms throughout the project lack essential features such as real-time validations, error messages, error preventions, and user-friendly input validations.

Implemented fix

Created user-friendly forms with multiple sections for vital information gathering, real-time validations, and error prevention measures to ensure accurate data entry.

Usability

There were too many input fields required to be filled by the users to view and filter data across the entire project on small pop up design, this was an effort taking activity for users which ultimately degraded the entire UX.

Implemented fix

Created a basic filter that requires only a few input fields and has validation for input values throughout the entire project.

  • During the UX audit for Blue Ridge, we gathered additional details for inclusion in our UX Audit report.
The overall UX findings indicated low scores across accessibility, pleasure, flexibility, findability, and efficiency factors.
  • Findings regarding platform responsiveness and compatibility revealed that the platform experienced compatibility issues with multiple browsers across major operating systems.
  • The behavioral KPIs clearly indicate a significant opportunity for the platform to adopt inclusive design principles from the outset. There is a pressing need for the platform to adhere to web accessibility guidelines for online content and to support assistive technologies for digital accessibility.

Conclusion

This UX Audit revealed significant underlying issues that are impacting customer experience and in turn Blue Ridge’s business. Following are our key takeaways from the audit.

Issues revealed during UX Audit:

  • Accessibility issues
  • Inconsistent glossary for frequently used terms
  • Need for improvement in course material load time
  • Enhancement of search functionality
    • Streamlining account creation and onboarding process
  • Refreshing visual design with modern and engaging elements
  • Simplifying the interface and prioritizing key information