There is a stark difference between being customer focussed and customer-centric. Most of us tend to mix up the two leading to a gamut of repercussions on our businesses. Understanding your customers inside out and delivering that much needed personalized customer experience is what customer-centricity is all about. It’s a difference of strategic advantage that can be garnered from customers and connecting with your customer base at such a level that they become an integral part of your business on a functional and emotional level driving high-customer value and profits. Being customer-centric can be a cakewalk provided the right data sets are in place. Please check out this downloadable infographic shading light on customer centricity, its meaning and a bunch of inputs on how to drive a business to be more customer-centric than customer focussed.

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