The dynamic nature of consumer expectations has forced technology to not only deliver the function, but an experience. This user experience trumps everything else, when it comes to a delivering a great product, and many times, understanding how change in your technology can positively impact how you approach your product build. At the end of the day technology serves consumers, and not the other way around. As a CTO, the biggest challenge today is to be able to not only keep pace with this rapid consumer preference change, but in fact outpace and outguess it.
