It helps to learn behaviour, goals, motivations and needs of user. It’s where we uncover or validate the user needs which forms the basis of what we are designing.
At iauro, we conduct user research based on the following parameters
Knowledge gaps need to fill
Understand about our users
Define methods for data
Collect data from defined method
Analyze hypotheses and fill gaps
Create user stories
User stories are atomic features written in Gherkin format. A user story is a very high-level definition of a requirement, containing just enough information to help us define the features.
Context or Event
Create user journey
A map of the user journey includes the whole process from the moment a person logins into the product upto his exit. Or it can focus on a specific part of the flow—like the booking grooming service flow.