We make things look good. Backed by design first strategies, our innovative product & service solutions
speak for themselves. We keep our customers first, no matter what the processes in place. They’ll vouch
for it!
Understand
“Pay attention to what users do, not what they say.”
It helps to learn behaviour, goals, motivations and needs of the user.
It’s where we uncover or validate the user needs which forms the basis of what we are designing.
At iauro, we conduct user research based on the following
parameters
Objectives
What are the knowledge gaps that need to be filled
Hypothesis
Building a user understanding
Methods
Data collection methods defined
Conduct
Research conducted, based on the above defined methods
Synthesize
Analysis of hypotheses undertaken
Telling a story
We live and breathe Gherkin formats, through which we build stories that
define the end user’s requirements and features.
Given
Context is everything
When
User actions defined
Then
Business outcomes defined
Mapping it out
There’s visuals for everything: right from the first user interaction to
the time they exit the user interface. How else can a seamless UX be built?
“Creating an interface is much like building a house: If you don’t get the
foundations right, no amount of decorating can fix the resulting structure.”