We make things look good. Backed by design first strategies, our innovative product & service solutions speak for themselves. We keep our customers first, no matter what the processes in place. They’ll vouch for it!

Understand

“Pay attention to what users do, not what they say.”

— Jakob Nielsen

What’s the problem?

Defining the scope of the platform

What can we do?

Features of the platform identified

Who is this helping?

All users interacting with the platform identified

Why does this matter?

Interaction points and flow between actors and features put in place

Document

“Every great design begins with an even better story.”

— Lorinda Mamo

User research

It helps to learn behaviour, goals, motivations and needs of the user. It’s where we uncover or validate the user needs which forms the basis of what we are designing.

At iauro, we conduct user research based on the following parameters

Objectives

What are the knowledge gaps that need to be filled

Hypothesis

Building a user understanding

Methods

Data collection methods defined

Conduct

Research conducted, based on the above defined methods

Synthesize

Analysis of hypotheses undertaken

Telling a story

We live and breathe Gherkin formats, through which we build stories that define the end user’s requirements and features.

Given

Context is everything

When

User actions defined

Then

Business outcomes defined

Mapping it out

There’s visuals for everything: right from the first user interaction to the time they exit the user interface. How else can a seamless UX be built?

Architect

“Creating an interface is much like building a house: If you don’t get the foundations right, no amount of decorating can fix the resulting structure.”

— Jef Raskin