Design Thinking

— Leonardo da Vinci

We make things look good. Backed by design first strategies, our innovative product & service solutions speak for themselves. We keep our customers first, no matter what the processes in place. They’ll vouch for it!

Understand

— Jakob Nielsen

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Prototype

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Architech

Document

Understand

What’s the problem?
Defining the scope of the platform
What can we do?
Features of the platform identified
Who is this helping?
All users interacting with the platform identified
Why does this matter?
Interaction points and flow between actors and features put in place

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Prototype

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Document

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Document

— Lorinda Mamo

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User research
It helps to learn behaviour, goals, motivations and needs of the user. It’s where we uncover or validate the user needs which forms the basis of what we are designing.
At iauro, we conduct user research based on the following parameters
Objectives
What are the knowledge gaps that need to be filled
Hypothesis
Building a user understanding
Methods
Data collection methods defined
Conduct
Research conducted, based on the above defined methods
Synthesize
Analysis of hypotheses undertaken
Telling a story
We live and breathe Gherkin formats, through which we build stories that define the end user’s requirements and features.
Given
Context is everything
When
User actions defined
Then
Business outcomes defined
Mapping it out
There’s visuals for everything: right from the first user interaction to the time they exit the user interface. How else can a seamless UX be built?

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Prototype

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Document

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Architect

— Jef Raskin

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Disruptive information architecture
In-app flow defined, along with the main building blocks of user interaction
Innovative low fidelity wireframes
It’s all about the details! Each feature in each screen is created separately

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Prototype

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Architech

Document

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Visualize

— Leonardo da Vinci

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The bigger picture
High fidelity wireframes with detailed data elements created
Setting design standards
The app’s look and feel, fonts, colours etc. are all implemented here
Creation of visual design for the screens
This details out user experience in each screen.This is done for each feature of information architecture.

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Prototype

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Prototype

— Steve jobs

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As you like it!
Prototypes for custom interactions created through happy path interactions
Creation of Prototypes
Test models created for happy path interactions
Did they like it?
A/B Testing implemented and user feedback gathered for the prototypes created

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Prototype

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Deliver

— Mark Boulton

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Setting UI Guidelines
The final layout for UI is designed on the basis of pre-created guidelines. One more step to make the developer’s life simpler
Creating an asset library
All assets required for UI development delivered. Phew!

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Prototype

Visualize

Architech

Document

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Tools