The disruptive effects of the pandemic are already unfolding across businesses. Companies are finding it hard to maintain a balance between the future vision of digital transformation and immediate urgency of consumer-critical operations. On one hand, digitalizing their core processes is going to help them attain the productivity they desperately need, while on the other hand they cannot ignore the expenditure of resources that can be employed to work around the immediate challenges. Surely, when times get confusing, there is an approach that can help with figuring out the actual problem and thus the solutions – Design Thinking Approach. For both, the businesses already working with digital transformation services and the ones planning on it, some evolved strategies are needed to make the process more practical, outcome-oriented, and productive. Let us take a look at how Design Thinking is going to help with this evolution.
Rethinking Digital Transformation
It’s Design Thinking, so let’s empathize. There is an unprecedented health crisis that is not letting the businesses return to their normal ways. Working with remote teams was more of an eventual possibility that turned into a forced reality overnight. This raises some obvious problems:
- The delivery processes are vulnerable and every now and then a new pain point rises.
- Companies want to spend their resources more on what is absolutely aligned to their business as they cannot afford to “expand their vision” as of now
Hence, even if the digital transformation strategies are now required more than ever, their implementation needs to be refined. So, let us take our human-centric approach and rethink the transformation:
- Motivation: We’ll have to begin by focusing on the need behind employing digital transformation services. Companies cannot let any solution get bigger than the business. Their digital transformation strategies don’t need to work for the entire industry that they are serving. It should only work for their business. Climate change, Governance Policies, Health safety measures will all factor in, and rightfully so. Design Thinking can help companies have a deeper understanding of customer demands and their internal requirements. This will help the company look beyond immediate challenges and work towards a more motivated and purposeful transformation of business.
- Simplicity and Visibility: Once the motivation is defined, companies need to ideate over each step. An understanding of what’s exactly going to happen is necessary. Multiple entities, workstreams, and a huge number of projects make it hard for the management to seek accountability. Therefore, qualitative and quantitative analysis of transformation strategies needs to be carried out. What frameworks are we using, why are we employing certain architectures, and which associate skill gaps are absolutely necessary to be filled – these questions will need to be asked during ideation and brainstorming. Thus, the prototypes built will be responsive to feedback. This will also go in favor of business agility. Simpler and more transparent prototypes for digital transformation solutions would be more reliable both for the company and the customers.
- Inclusive Growth: Business transformation is an emotional process. A complete makeover of the core processes will require empathy from all fronts. Associates, who might feel forced to learn certain digital tools should be able to voice their feedback. Leaders will have to encourage an environment where this can happen. Only then the teams will be able to understand the need for the digital technologies being implemented. This might be difficult at the beginning, given the urgency of the situation. However, this will be a more sustained transformation that will help the companies in the long run.
ConclusionThe vision that most companies had for digital transformation solutions couldn’t possibly foresee the present crisis we are dealing with. Evolution is required for a transformation that is functional for the post-pandemic disarray. Design Thinking Approach will help the companies rethink and rewrite this transformation story.