Problem

an aggregator of free full length movies, TV shows, trending viral videos, clips and more.
They have always had a good presence on the web with a decent user traction. However, they did not have a presence on mobile or other platforms of the likes. While they had started experimenting with increasing their presence over the web, creating a seamless mobile first customer experience was proving to be a challenge. The iauro team was brought in to create an omnichannel experience for tablets, mobile phones and multiple other connected devices.

Solution

started experimenting with Web-based mobile applications to serve their ever increasing customer base. However with the web approach, it was very difficult to create right kind of user experience over mobile. We began working with OVGuide to expand their solutions in mobile, Tablets, Connected Devices.

Features

More than 15 advertising network integrations to accommodate banners, interactive ads and video ads

Dedicated video player to stream movies. Switching between video ads made possible between streaming times

Intuitive, aesthetically appealing and clutter free interface for movies in the form of grid layouts

Filters to select movies based on genres

Multi-device support

Interactions supported through the Apple TV remote

Amazon Firestick and Chromecast support enabled

Integration with SpotX and DFP to ensure screen monetization

Technology Stack

Result

Presence across all consumer touchpoints ranging from mobiles, web portals, tablets and other connected devices More than 6 million visitors every day and 12 million unique visitors every month OvGuide became the largest independent guidance source for video consumption