Family owned pet food company

PROBLEM

™ is a family owned pet food company which manufactures and sells their own pet food. Trudog being a ecommerce solution had a problem of engaging customers and keeping them interested in buying the products available on their platform.

Trudog client had an existing blog and product catalogue platform in place. However the existing solution missed some key aspects like customer retention module, customer loyalty and coupons, recommendation engine, etc. Client approached us to build a solution that will improve customer experience and engagement.

Track Customers

SOLUTION

Client had an existing e-commerce shop cart on 3D cart; we migrated this to Magento so as to enhance the platform capabilities.. With this in place, we build Custom Magento Extensions which would help Trudog to track customers, analyze their behavior, recommend products based on their past history and provide coupons and deals for loyal customers.

FEATURES

Catalogue Maintenance to manage product details

Checkout Management with payment gateways, shipping, Order and Inventory management.

Customer Loyalty with special discounts and deals like BOGO(Buy one get one) for some products for specific customers.

Customer retention and product recommendation for product cross selling.

Category based Search and Customer level analytics

Technology stats

TECHNOLOGY

RESULT

™ team can track their customers and provide controlled product discounts and coupons. They can see, analyze their customer behavior to create future prediction models. The solution has resulted in increase in Customers and Customer conversion rates